Then there was the brand’s first link-up with gaming, the Pringles Battle Couch event. “The relaunch focused on health, by far the most pressing issue for drinkers, and so resonated with drinkers looking for extra health benefits.”. More than a third of Warburtons’ value sales come from products defined by Nielsen as morning goods: speciality breads, rolls, baguettes and pancakes, while less than 2% of Hovis’ sales come from such lines. A £3.6m drop represents the fourth year of decline for Maynards Bassetts. Pringles kicked off this year by teaming up with Made in Chelsea’s Spencer Matthews. A growing move towards smaller pack sizes helped drive value over volume, adds Harrison. Nonorganic Yogurt Brands (Worst) ... Vitamin D 3. Here are 10 of the best vitamin D supplements. That’s not all. He highlights Felix, Bakers and DentaLife as “key brands that have driven success”. “Finally, an overall growth in snacking (0.6%) contributed to growth across the biscuit category,” says McVitie’s. Ketchup and Baked Beanz may be Heinz’s established stars, but Seriously Good Mayonnaise is the one to watch. The nine sharing SKUs, which are “specifically developed to pair perfectly with craft beer”, were backed by a £6m push. To combat its decline, the brand unveiled a refresh in August, adding lines such as Chicken Fried Rice and Onion Bhaji Rice, as well as a one-pot rice kit range designed to take Uncle Ben’s into what owner Mars dubbed “a new and under-developed part of the category”. Jaffa Cakes Nibbles were the biggest NPD, raking in £6.5m. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. The question is: can this positive activity save PG Tips from a sell-off? Created to tap demand for healthier snacks, Rice Fusion provides around 2.6g of satfat per 100g. Raw material cost increases and fluctuating exchange rates were behind a 6.3% rise in Princes’ average pack price, which went some way to mitigate a 10.2% volume decline. A shift to larger packs is also taking place in bigger stores, with 12-bag and 18-bag multipacks in strong growth. Meanwhile, Ketchup remained flat despite the backing of an Ed Sheeran PR campaign. Then came the likes of Quorn’s first branded sandwich and wrap range, and Mexican-style ‘chicken’. It's easy to use, no lengthy sign-ups, and 100% free! A £5.2m slump leaves PG Tips perilously close to crashing out of the top 100. With gut health all the rage, Danone updated Activia’s packaging (for the third time in three years) and added a Live Culture Smoothie range in August. This was largely down to a growing number of Brits turning to oats as a healthy brekkie option. Is it the end for ‘touchy-feely’ brands with purpose? In terms of marketing, it has continued the theme of togetherness by partnering with The Eden Project on ‘The Big Lunch’. An £8.9m jump for Kepak’s Rustlers shows it is continuing to correctly gauge the needs of time-poor shoppers. “Fabric conditioners are well loved by our fragrance-obsessed consumers, with a quarter of this range now offering full-on fragrance in ultra-concentrated formats,” says home care VP Charlie Beevor. “This has led to a number of changes to our distribution mix. The decline comes as rivals’ premium noodle lines enjoy strong sales growth. You can learn more about cookies by visiting our privacy & cookies policy page. While the “rugged and handsome” seaman raised eyebrows, it was poultry and ready meals that helped raise Birds Eye’s value in frozen. “We’ve had a phenomenal year,” says Claire Lowe, marketing activation director for chocolate at owner Mondelez. So says Innocent, which last summer relaunched its Super Juices as Innocent Plus. To me, it’s a clear sign of poor quality no matter what the certifications. The first thought that I had was that I needed a cig. A glut of innovation helped M&M’s scoop an extra £6.5m in 2019. Such speed was driven by the February launch of the four-strong Rice Fusion range, insists Simpson, calling it “Pringles’ biggest innovation for four years”. “A pack takeover across the whole Mr Kipling range, along with the Roald Dahl limited editions, delivered £3.5m retail sales value.”. “We’ve seen a big shift in terms of purchase intent, and that’s down to the great activations and TV ads we have done in the past year,” says Lowe. Top 10 Prenatal Vitamin Brands. This time last year, it had returned to the black after a calamitous 2017. Before July. “This new sub-brand was worth £13.5m in 2019.”. The proportion in our portfolio is not as high, but it’s growing faster than the market average.”. Sales of Müller branded milk are more or less flat, (down just 0.2% to £61m) and Müller’s Bliss range has successfully tapped the trend for indulgent yoghurt. Buy Garden of Life Vitamin Code Raw Zinc, 30mg Whole Food Zinc Supplement + Vitamin C, Trace Minerals & Probiotics for Immune Support, Certified Vegan Non-GMO & Gluten Free Zinc Supplements, 60 Capsules on Amazon.com FREE SHIPPING on qualified orders Maltesers puts its £4.8m increase down to its 2018 innovations Buttons and Truffles, which have continued to grow through distribution gains. I used to smoke cigarettes since I was 17. And Oatibix grew in volume (7%) and value (9%) thanks to growing consumer “desire for oats” according to Weetabix marketing director Francesca Theokli. A £9.5m loss may seem drastic. But put it into context: handheld ice cream was a major casualty of last year’s mediocre summer, so the brand’s decline could have been far worse. Fanta also stepped up its efforts to own Halloween with the launch of a limited-edition Dark Orange flavour. It also decided to close its Cardiff plant after losing a key Tesco own-label supply deal (which forced Allied last April to make a £65m impairment charge against its income). Of course, chocolate confectionery is by far the most important category to the overall brand, accounting for 78.9% of Cadbury’s value. A £7.6m loss for Britain’s top squash brand belies a much steeper fall in volumes. Because, like its sister brand Coke, Monster has been busy broadening its repertoire. Find out which popular grocery store brands manufacture the worst foods on the planet. Originally called 'the British Vitamin Company', Britvic was established in … Airlines, telecoms and energy providers came out worst overall. Britain’s Biggest Brands 2020: what will the coronavirus crisis mean for purpose-driven brands? Its Iced Lattes have more than quadrupled in value. The innovation helped add £3m and shift an extra 7.5 million packs, with owner Unilever claiming it satisfies hunger for healthier convenient snacking by offering fewer than 250 calories a pot. The first half of 2019 was “challenging for Whiskas”, says Mars Petcare’s Arthur Renault. Discounters and bargain stores continue to stymie household’s growth in the traditional grocers. After the previous year’s jaw-dropping sales growth, the premium mixers maker’s value has made a volte-face. Not logged in before? Coke has significantly switched up its strategy around new products. So it’s no surprise Pepsi is sharpening its focus –at least when it comes to NPD – on flavour innovation for Pepsi Max. Not usually known for innovation, Mars added an on-trend More Protein bar in early 2019 (supported by a partnership with Tough Mudder). It’s grown its value by £8m, while volumes are up 5%. “Consumers are responding well to the popular, on-trend zero-sugar flavours we’re bringing to market,” says VP for business development Simon Harrison. The TV ad was part of a bid to drive the “next wave of growth”, which also included a packaging makeover and a slew of NPD, such as a soya-based alternative to low-cal ice cream and a lineup of drinks for use in tea and coffee. “We are confident we have the right recipe and are offering consumers choice.”. It included the brand’s first frozen lines, a posh Handcrafted range, and – most notably – a team-up with Quorn on a vegan pasty. Pedigree continues to pin its hopes of value revival on higher-priced formats such as single-serve pouches. Still, Persil is hoping to add value over cheaper own-label options with its capsule formats. Kleenex’s £3.6m gain is entirely down to a price increase of 7.1% per unit. The brand might be smaller, but it should be on its way to becoming profitable too. She points to the push Cadbury kicked off last year with Age UK. The masterbrand, which was until recently virtually untouchable, is now more malleable than ever. Plus, a £1m relaunch of its sparkling water resulted in 14.3% growth of the 500ml format. Brits rustled up Italian dishes at home on an extra 91 million occasions in 2019, says Napolina. Vitamins and supplements come in many forms, like pills, liquids, or powders. Who’s plummeting down the ranking fastest? The brand unveiled a raucous ad push last May to celebrate its Britishness, and added Anchor Softest – a “convenient, natural and tasty” offer. With a £1.8m gain, Vimto clams to be “significantly outperforming” the market as the fastest-growing squash brand in the UK. The second half was better thanks to a focus on the new Pure Delight pouches, he adds. But it wasn’t in time to prevent a 5% fall in both value and volume for the sub-brand. In fact, they formed “the fastest-growing crisps segment in 2019”. Rustlers ran heavyweight campaigns pushing its snacks as ideal not only for lunch but also breakfast – following the 2018 launch of its All Day Breakfast Sausage Muffin. Respondents rated how valued companies make them feel, how helpful and knowledgeable staff are and how well they handle complaints. Activia’s belly-friendly stablemate Actimel didn’t fare much better, shedding 2.3% of value. In January 2019, the brand unveiled Lighter Home Chips – a lower-fat alternative of its regular Home Chips, the nation’s number one frozen chip product. Not that the only attraction of bread is low prices, adds Tyrrell, pointing to Warbies’ artisanal and sourdough loaves. Owner Upfield has spent many months pushing the plant-based credentials of Flora, following a big revamp in March. Kellogg’s crisps in a tube added £20m last year, having shifted an extra 11.2 million units. And who said what about their new product this year? “We built on the success of our core range by entering new segments such as RTD coffee and performance energy, whilst also expanding our best-selling Juiced and Ultra ranges,” Harrison says. Lowe points to the launch of toy-chocolate combo Freddo Treasures as another success, claiming it is now worth £8m. Where to Get It: Buy on Amazon: 4. Schweppes has grown by £6m, while its rival Fever-Tree is in decline. Indeed, the fastest growth is coming from its smaller sauces. They are committed to five strategic principles that guide their brand – Quality, People, Innovation, Customer Service, and Cost-Effectiveness. The run-up to Christmas was big, too. As well as the launch of White Maltesers Truffles, last year saw the ‘Someone Gets It’ push focused on the importance of female friendship in building resilience among younger women. Owner Unilever remains composed. But that love wasn’t backed by action, as shoppers put 14 million fewer packs in their baskets. Last year’s potato shortage hit value sales of McCoy’s multipacks. Premium launches – such as sporty sub-brand Reign, which arrived from the US in October – are helping to drive value over volume growth as they typically command a higher price per litre, he adds. “We see this as a big opportunity to delight shoppers.”. You can change your choices at any time by visiting Your Privacy Controls. It’s down £17.5m with 13 million (12.8%) fewer packs sold. Dr Oetker’s pizza has had sales cannibalised by its frozen stablemate Chicago Town, which marketed hard in 2019. The UK’s biggest tea brand is going from strength to strength. Kinder Milk Slice and Kinder Pingui are aimed at after-school snacking, containing 118 calories and 135 calories respectively. By April Benshosan. The New Chapter Prenatal Vitamins are an all-natural, organic blend of 23 vitamins and 13 herbs that combine to provide you with high quality pre-natal care as well as stress relief and energy. It’s not just bigger packs. Monster’s £32.5m gain is the fifth-largest in the top 100, and the second-largest in the thriving energy drink market. Bog-standard juice doesn’t cut it any more. Michelle Driscoll. Investors trembled late last year after the brand, once a City darling, released not one but two profit warnings as its UK growth ground to a halt. This website uses cookies. Still, PepsiCo marketing manager Stephen Hind insists Tropicana’s juices haven’t lost share despite the backlash against sugar. Crunchy Nut and Frosties – which each provide 11g of sugar per 30g portion – added £10.7m in total. This year will see a push to highlight the merits of fabric conditioner. In online interviews conducted in January 2019, 18,228 Americans were randomly assigned to discuss the reputations of two of the companies with which they were either very or somewhat familiar. A 3.5% fall in average price – the equivalent of 20p per pack – just added insult to injury. He attributes this success to “high-impact brand activity focused around occasions”, such as the ‘Take a Bite & Win a Flight’ campaign that gave away summer breaks. The brand is building on that with its latest healthy NPD, Naked Oven Chips, made with just potato and sunflower oil to tap both the gluten-free and vegan trends. Hovis says products such as its premium Seeded Batch and White Bloomer loaves, launched in 2018, are helping to stem losses to own label. Corn Flakes and Rice Krispies – two of Kellogg’s lowest-sugar big hitters – are down 6.3% and 0.3% respectively. Almost the entirety of growth came from the sugar-free Pepsi Max, which added £69.3m (an 18.8% increase), while core Pepsi Cola and Diet Pepsi fell £15.1m and £5m respectively. The Unilever brand shed a further 6% in volumes – though the launch of a premium mayo range helped push up average pack price by 3.7%. They have formulated their B12 vitamin to include multiple forms of the vitamin. It comes after Ferrero was accused by human rights campaigners in the autumn of using hazelnuts picked by children on farms in Turkey. Its value is up 15.4% to £21.7m. Volvic sold 32 million fewer bottles as the overall still water market declined. “While our tonic range remains at the centre of our offering, reflecting the ongoing and evolving popularity of gin, our wider range of new launches provides exciting opportunities for the year ahead,” says Fever-Tree. “Quaker has a 58% share of the hot cereals segment and has experienced solid value growth, in line with the cereals category.” So says Corrine Chant, marketing director for grains at Quaker owner PepsiCo. Dr Pepper’s up £3.2m. Plus, Nestlé struck a chord with its lesser-known, health-focused fare. It puts its success largely down to its ‘I See Vimto in You’ push. Brand values are the sum of value sales of all products across multiple categories trading under one name, specified on the front of pack. And it’s aiming to capitalise on the popularity of snacks with a “strong innovation pipeline” for its Ranchos lineup. Shoppers have stayed loyal and Classic maintained its volumes, while raking in an extra £21.5m. Enjoying Life's Everyday Moments Britvic is a creative, dynamic and trusted soft drinks company, dedicated to providing consumers with great tasting drinks from brands that they trust. Its most famous cereals were a hit too. “This is Crunchy Nut’s third consecutive year of growth, which shows shoppers still value taste within their breakfast choices,” says Kellogg’s Ben Simpson. Meanwhile, the snacking giant’s standard crisps have lost £25m, with volume sales down 12%. After years of decline, it’s added £2m to its value.